Wednesday, August 18, 2010

Small Business Marketing Blueprint

Our Small Business Marketing Blueprint service is designed especially for small and medium size businesses. It provides a balance of strategic planning, market research and marketing campaign planning at an affordable price.
Our Small Business Marketing Blueprint establishes a marketing roadmap and can serve as the basis for all your future marketing / sales efforts. It is also a first step towards establishing a comprehensive, long-term Strategic Marketing and Sales Plan.
The Marketing Blueprint begins by assessing your organization’s marketing efforts. The information is combined with marketing research to:
• Determine marketing opportunities
• Identify and prioritize marketing / sales initiatives
• Develop a positioning statement for consistent marketing messaging
• Create a marketing roadmap to improve strategic marketing performance
• Agree on marketing priorities
The Marketing Blueprint is:
  • Comprehensive: Provides a cursory look at all the major marketing issues
  • Systematic: Involves an orderly sequence of investigative steps
  • Independent: Conducted with sufficient independence to attain needed objectivity


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