Why Should you Have a Strategic Marketing Plan?

A marketing plan is your roadmap to increased lead generation and sales. Vista Marketing Group can help you craft your marketing plan to start you on the path to success. Whether you are a small startup or have been around over the years, a carefully researched, planned and executed Marketing strategy is imperative to the overall success of any business.

Factors we consider in your Strategic Marketing Plan:

• Situation analysis – synopsis of the market landscape (competitors, target customers, business need, etc.)
• Market opportunity – What niche exists in the market? What is your anticipated revenue? Can you build or steal market share?
• Business objectives – What is your business trying to achieve through its marketing efforts? For example: Is it market share, expanding reach into existing set of core customers, expansion into new markets, increased sales, etc.?
• Key messages – business differentiation statements that uniquely position your business and its offerings against your competitors
• Strategies – What key approaches will you take to effectively achieve your business objectives? For example: if one of your business objectives is to expand your reach into existing set of core customers, then a supporting strategy might be an executive-level ad campaign targeting senior level executives.
• Tactics – These are the specific tactical actions you will take to fulfill your strategies. For example if one of your strategies is an executive-level ad campaign, then a supporting tactic might be to develop a new ad that appeals to C-level executives.
• Execution timeline – putting target completion and execution dates to each tactical action item you have outlined.